Enterprise Brand Systems covers the national-brand campaigns and the web systems behind them that I built from 2007 to 2013, working through agencies including AKQA and Mekanism. The work spanned GE, GM, Adobe, Gilead, and Celebrity Cruises: campaign sites, front-end builds, and the CMS architecture that let large teams run them.
The work
- Brand campaigns: front-end and interactive builds for national campaigns across GE, GM, Adobe, Gilead, and Celebrity Cruises.
- CMS architecture: content systems that let large organizations publish and maintain these sites without an engineer in the loop for every change.
Earlier
Before the agency campaign work, I led the OpenEye website and CMS rebuild. The new system and site drove a 320% increase in leads.