About

Zach Shallbetter.

Product and systems engineer in Spokane, WA. I build the customer-facing systems where technology becomes experience, and the architecture underneath that lets teams ship them repeatedly.

Spokane, WA Designer → Engineer → Founder
20 yrs
across software, AI, commerce, and physical product
2×
companies co-founded — Uxiliary, Cursed Crypt
330%
of Kickstarter goal funded for Cursed Crypt
40+
projects in the catalog, with 29 essays alongside

What I do.

I work across the whole product: product strategy, AI product architecture, software architecture, UX and design systems, commerce platforms, creative technology, and physical manufacturing. In plain terms, I design the product architecture, workflows, data models, interfaces, and operating systems that let a team build complex products again and again without standing over every step.

The throughline across two decades is consistent: build the machine that builds the thing, then engineer it to run without supervision. I've done that in both software and physical production — a rare pairing, and the core of what I build now.

Lead areas
Product leadershipDesign & UXApplied AISystems architectureCommerce & paymentsFrontend & interfacePhysical productionMethodology

Experience.

2025 – 2026

Director of Innovation, Colormatics

Led an innovation division building AI tools for video and post-production — live rotoscoping, active object callouts, in-camera image masking — with the product strategy and architecture behind them.

2023 – 2024

Principal Architect & Designer, SWAIA

Architected and designed an Indigenous-art commerce platform on Next.js, Supabase, and Stripe Connect; built recommendation, search, and conversational-assist features directly, early in the applied-AI cycle.

2022 – 2023

Assistant Professor, Web & UX, North Idaho College

Built and taught an interdisciplinary web and UX/UI curriculum that lifted enrollment ~20%; started a student-run consultancy and industry internship pipelines.

2018 – 2022

Founder & Chief Product Officer, Cursed Crypt

Tabletop-gaming hardware company. Kickstarter cleared its goal at ~330% (~$100K on-platform + ~$75K presales), followed by ~$500K in seed capital. Stood up an autonomous just-in-time manufacturing line, including a nano-ceramic-coated magnetic game board.

2014 – 2020

Co-Founder & Creative Developer, Uxiliary

Digital product and design studio; led a team of ten-plus. Brand and product work for Amazon, Nike, Intel, Dell, MassMutual, Novo Nordisk, and MediaTek, from direct clients to national engagements delivered with agencies.

2015 – 2020

President & Co-Founder, Inland Northwest Technologists

Regional tech nonprofit: 50+ volunteers, 200+ events, a municipal-broadband initiative carried to a unanimous council vote. Mayoral Award for community leadership.

2007 – 2013

Earlier — 14Four & OpenEye

Front-end and web roles on national-brand campaigns (GE, GM, Adobe, Gilead, Celebrity Cruises) through agencies including AKQA and Mekanism; led an OpenEye CMS rebuild that drove a ~320% increase in leads.

Recognition.

  • Gold Award, AMCP Association of Marketing and Communication Professionals, for the Gilead interactive annual report.
  • AAF & Ad Club of Spokane American Advertising Federation awards for design and innovation.
  • Mayoral Award for community leadership in the Spokane technology ecosystem.
  • SBA Emerging Leaders Small Business Administration executive education program.

Let's make something real.